Most home sellers find their real estate agents through people they trust. According to the 2024 NAR Profile of Home Sellers, 38% of sellers chose an agent recommended by friends or family, and 28% returned to someone they’d worked with before. In other words, the majority of real estate business still comes from referrals and repeat clients.
The question is: What makes someone refer their agent in the first place?
It’s not just charm or charisma—it’s competence. Sellers are far more likely to recommend agents who deliver a smooth, stress-free experience. That means selling quickly, getting strong offers, and making the entire process feel simple and professional. And in today’s market, the right marketing strategy is the backbone of that experience.
Below, we’ll cover examples of some successful real estate marketing strategies and share some unique real estate marketing ideas used by top real estate agents to build their sphere of influence and sell more effectively.
